Showing posts with label business cards. Show all posts
Showing posts with label business cards. Show all posts
Evolution of a Logo
It's been 3 years since I launched ShowOffCards. I was also running rscottj.com which was a website design company which I rebranded to ShowOffStudios to build on the whole "show off" theme.
As with most start ups I didn't want to spend a ton of money on a logo design because A) I didn't know if the business would fly and B) my philosophy is to keep cost/overhead low to maximize profit. So I designed my own logo - a move that most experts will tell you is a bad idea. ("Experts" also said you can't sell business cards for $600 per 1000. Shows what they know)
As I thought about a new logo I wanted one logo that would work across the business card business AND the website design business. I wanted to develop an image/icon to represent "Show Off" and then use a text line to differentiate the two businesses - yet let people know they are from the same parent company.
As I kicked this around two things became apparent.
1) I couldn't come up with anything tha I liked to represent "show off"
2) I really like the simplicity of my current showoffcards logo
So, I ended up revamping the showoffcards logo by stylizing it a bit and by simplifying the font. Once I saw that, I started looking at the card shape and realized that if I rotated it 90 degrees and put smaller fingers on both sides it could be a computer monitor - perfect for a website design logo.
All in all I'm pretty pleased. Now I just need to implement the logos.
What do you think? (click for larger image)
As with most start ups I didn't want to spend a ton of money on a logo design because A) I didn't know if the business would fly and B) my philosophy is to keep cost/overhead low to maximize profit. So I designed my own logo - a move that most experts will tell you is a bad idea. ("Experts" also said you can't sell business cards for $600 per 1000. Shows what they know)
As I thought about a new logo I wanted one logo that would work across the business card business AND the website design business. I wanted to develop an image/icon to represent "Show Off" and then use a text line to differentiate the two businesses - yet let people know they are from the same parent company.
As I kicked this around two things became apparent.
1) I couldn't come up with anything tha I liked to represent "show off"
2) I really like the simplicity of my current showoffcards logo
So, I ended up revamping the showoffcards logo by stylizing it a bit and by simplifying the font. Once I saw that, I started looking at the card shape and realized that if I rotated it 90 degrees and put smaller fingers on both sides it could be a computer monitor - perfect for a website design logo.
All in all I'm pretty pleased. Now I just need to implement the logos.
What do you think? (click for larger image)
A Unique business Card with 1/3 the Attitude
I bet you were starting to wonder where I've been. I know, I know. I've been majorly slacking on the blog but I have been busy.While the Original Show Off Cards are a huge success and continue to grow in popularity, there are some people who aren't quite ready for that level of "attitude".
So, not being one to sit around I decided to cut the attitude by a third and developed Show Off Cards Lite. In short it is a vectorized portrait (shown left) of you which is used in full color on one side of your card and as a subtle background on the reverse with your contact info.
Basically, you get the "That's Cool" reaction (hey, you just got remembered!) but you're not "pushing the envelope" quite as aggressively.
Take a look. It's time you did SOMETHING different.
Regards,
Chief Show Officer
ShowOffCards.com
Surprise is Good
Seth Godin had another great post that backs up my theory that surprise is a great way to be remembered and spread the word. Enjoy this excerpt."If you want the word to spread, if you expect me to take action I've never taken before, it seems to me that you need to do something that hasn't been done before. It might not feel safe, but if you do the safe thing, I guarantee you won't surprise anyone. And if you don't surprise anyone, the word isn't going to spread."
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