Magazine With Your Water? Yes thank you.

Joanna Wojtalik, while studying for a marketing course came up with an idea that takes magazine publishing and distribution in a whole new direction. The idea was simple. Create a small (in the first instance this will be an A7 - 74 x 105 mm) magazine which fits onto a fast moving consumer product and distribute via grocery rather than traditional magazine channels. Joanna'’s idea is now patented and will launch in January as the first on-product magazine - a bottled water aimed at the female market with iLove magazine attached.

What I like about this idea is it's simplicity. There is absolutely nothing "new" here. She didn't have to create a new form of rocket propulsion. She took existing "stuff" - a consumer product (bottled water) and on package literature (I've seen that done with instructions on medication bottles) and combined the two to make a totally new and apparently patentable product.

I imagine that she was told numerous times that the idea was not unique enough or the world does not need another magazine. Luckily, she didn't listen to the naysayers.

Congratulations Joanna! Your new product will definitely be heard above all the other magazine noise because of your unique approach. Read the Gizmag Article.

So what have you done with your business lately to stand out from the crowd?

Regards,
Chief Show Officer
www.ShowOffCards.com
Home of the World's Most Unique Business Cards

Tags Joanna Wojtalik, Magazine