Ok. It's not actually a business card in the tangible sense but still pretty cool. The new technology, Toroblue.com, is a software program that automatically sends the company’s business card to a customer’s mobile phone as they enter the premises. The customer has the choice to either accept or decline the card. When accepted, the ecard is stored directly in the phone’s address book, ensuring that contact details are accurate, available and accessible. The ecard contains all the information found on a paper business card, including the company logo. Cards are sent and received free of charge using Bluetooth and importantly, never sent to the same phone more than once. Toroblue.com reports back to the sender, the number of ecards offered, accepted and declined.Advantages? It’s the perfect way to ensure your contact details are stored accurately in your customer’s phones address book letting them contact you at the push of a button – and refer you to a friend or colleague just as easily. In effect, it’s a simple cost-effective tool that makes it easier for your customers to do business with you”.
A Lexus dealership initially piloted Toroblue.com back in August 2004. Since then, on average, 70% of ecards are accepted by customers and 36% make a follow up call using the unique number on the ecard. It works 24/7 so even captures window shoppers who visit the showroom after hours.”
All in all I'd have to give the concept a thumbs up. Your thoughts?
Regards,
Chief Show Officer
www.ShowOffCards.com
Home of the World's Most Unique Business Cards
Tags bluetooth, Ecard Toroblue
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