Your Verbal Business Card

As you may have guessed I am very much in favor of unforgettable business cards - never leave home with out one. But you can't stop there. After you've crafted the perfect business card *subliminalmessageShowOffCard* you need to be able to verbally reinforce the message your card presents.

I ran across a great post by Lucy MacDonald who wrote about your "Verbal" business card. Among the good stuff in her post she describes how to create a great verbal business card:

Ask yourself these three questions:
 1) What expertise do I have?
2) Who do I help with that expertise?
 3) What benefits do my clients experience when they use my services?

Write down your responses to these questions It is important to prepare two verbal business cards -– one for social situations and one for colleagues - as the language our use will be different. Try out your verbal business card on family, friends, colleagues. Ask them what they hear and understand and make the necessary adjustments. Get out there and use your message so that you can turn the question "“What do you do?"” into a golden marketing opportunity. Read Lucy's entire post

So there you have it. Your business card has it's own voice but you need to have one too. Are you ready?

Regards,
Chief Show Officer
www.ShowOffCards.com
Home of the World's Most

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