Can You Be Too Professional?

I'd like to refer you to a recent blog post My BizNik buddy and favorite "Wordsmith" Chris Haddad. Alright. to be honest I don't know a lot of wordsmiths/copywriters but I do know that I get a kick out of his writing. Anyway, Chris recently had a blog post entitled "The Myth of Professionalism". And I quote:

"I run into a lot of companies, both big and small, who have a strange and heavy addiction to "“sounding professional."” Unfortunately, what they usually mean by "“sounding professional"” is "“sounding like everyone else"” which really means "“sounding boring"” which really means "“not saying much of anything at all." It'’s a sickness. A disease. An airborne pathogen produced by fear". - Chris Haddad

Well said. In many instances professional = boring = invisible
Are you too "Professional"?

Regards,
Chief Show Officer
www.ShowOffCards.com
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