The web is a powerful tool. Do you have a website in your marketing arsenal?

Headline: Intuit Inc. (Nasdaq: INTU) today announced that customers using its industry-leading TurboTax® desktop software products can now prepare and print multiple returns at no additional cost.

Truth: Intuit will rescind the controversial new $9.95 fee for each additional printed return, in response to angry customers online who, among other things, slammed TurboTax's Amazon rating to one star. (Ouch!)

Lesson: Never underestimate the power of the web. People research online. They talk to each other online. They can easily organize online. They talk things up online. They talk things down online. They post links to favorite sites online and they buy (or make the decision to buy) online!

Question: Is your business or organization online?

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