Seth Godin had another great post that backs up my theory that surprise is a great way to be remembered and spread the word. Enjoy this excerpt."If you want the word to spread, if you expect me to take action I've never taken before, it seems to me that you need to do something that hasn't been done before. It might not feel safe, but if you do the safe thing, I guarantee you won't surprise anyone. And if you don't surprise anyone, the word isn't going to spread."
No comments:
Post a Comment