Once again Seth Godin hits the branding nail on the head. Here is a tease:"Worse than avoiding the negative, though, is the tendency for most organizations to resist creating a brand that can be caricatured. It doesn't feel safe or responsible or prudent. Coloring inside the lines and pleasing most of your customers most of the time almost guarantees you'll be bland." Seth's full post.
As you can tell from the "ShowOff" card to the left, at least one member of the podiatric community has decided that bland will not do. So, "Hat's Off" to Dr. Jeff Szczepanski for daring to caricature his brand - which in this case is himself.
And so, how's your "brand" working out?
Regards,
Chief Show Officer
www.ShowOffCards.com
Home of the World's Most Unique Business Cards
Tags Unique Business Cards, Seth Godin, Jeff Szczepanski, caricature
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